Working Together To Create Lasting Social Change Beyond Corporate Pledges And Public Statements. Guest: Gwendolyn Quinn, Media Strategist

There's been a lot of conversation about how companies can be more authentic during this time of unrest in America after the death of George Floyd. On this episode of Built By A Boss, I speak with legendary publicist, Gwendolyn Quinn about this issue.

She was the publicist of the late Aretha Franklin, who was very involved in the civil rights movement. Her career in media and public relations paired her with some of the industry’s brightest stars including Whitney Houston, Chaka Khan, Sean “P. Diddy” Combs, Queen Latifah, Kirk Franklin, CeCe Winans, Karen Clark Sheard, The Isley Brothers, Bishop TD Jakes, Prince and countless others.

She’s the founder of the Global Communicator and before starting her company, Gwendolyn Quinn Public Relations, she worked as an executive at Capital Records and Arista records with music industry giant, Clive Davis.

- We talk about the police brutality protests around the world.
- How companies can not only respond, but change the narrative through long term action. 
- The impact of George Floyd’s death on black America and what she believes we should be doing between now and election day.
- Why we need more black journalists in newsrooms around the country.
- Why it's important to include more black publicists and managers on the teams of A-list celebrities. 

Thanks for listening.  If you would like to learn more about the issue of Diversity and Inclusion, please consider listening to Between the World and Me by Ta-nehisi Coates on Audible. You can sign up HERE for a free trial membership.

 JOIN OUR PRIVATE FACEBOOK GROUP:  
https://www.facebook.com/groups/builtbyaboss/

CONNECT WITH EVOLYN BROOKS:

GENERAL: builtbyaboss@gmail.com
LINKEDIN: linkedin.com/in/evolynbrooks
WEBSITE: www.builtbyaboss.com
INSTAGRAM: @builtbyaboss
FACEBOOK: @builtbyaboss
WEBSITE: https://www.inmysolitudela.com/about
INSTAGRAM: https://www.instagram.com/inmysolitudela
FACEBOOK: https://www.facebook.com/inmysolitude
BOOK: Her Name Is Cranberry  https://www.inmysolitudela.com/checkout
ONLINE COURSE: How To Turn Your Hobby Into A New And Profitable Stream Of Income! https://bit.ly/3euXfkV

CONNECT WITH GWENDOLYN QUINN:

INSTAGRAM: https://www.instagram.com/gwendolynquinnofficial

MUSIC:

Call Me by LiQWYD https://soundcloud.com/liqwyd 
Creative Commons — Attribution 3.0 Unported — CC BY 3.0 
Free Download / Stream: https://bit.ly/call-me-liqwyd 
Music promoted by Audio Library https://youtu.be/JUgEjnESJXI 

ABOUT EVOLYN BROOKS: 

Evolyn Brooks is an award-winning TV Showrunner, Digital and Experiential Events Executive Producer with major market and syndicated talk, news and reality show production credits from OWN, Telepictures, King World, Lifetime, BRAVO, WE Network, MTV, FOX, BET, CBS and NBC.
 
As an Experiential Event and Content Producer, she has produced global experiential events and activations for companies such as Facebook, Instagram, west elm, beautycon, bumble bff and the BET Experience.  

Evolyn began her career on-air in television news as an anchor and general assignment reporter.  Sh

Chapters

• 2:34 Creating an authentic message in turbulent times
• 4:41 Why the election plays an important role in change
• 5:17 How she would would advise a corporation to craft their message.
• 7:02 Why a donation rings hollow when a company lacks diversity. la
• 8:00 The risk people weigh when speaking out about injustice
• 9:10 What it's important to be clear about your message
• 9:57 The catch 22 of people assuming you dont care because you're not speaking out
• 11:09 Why it's important to inquire about diversity and inclusion practices at work.
• 12:12 How young leaders are going to move the march for equality forward.
• 13:33 How to create an authentic campaign with a celebrity
• 13:51 How the power of celebrity can support the work of protesters on the ground.
• 17:18 Why the George Floyd video was the tipping point
• 20:20 How do you approach voting as a PR campaign?
• 22:29 How do we get the message out about voting to the black community
• 23:31 Why we need more black journalists
• 24:32 Controlling the narrative of your own story
• 24:51 People are disenchanted by the voting process
• 26:29 The launch of the new magazine
• 28:32 Why more black publicists are needed on the teams of A-list celebrities